IMPACT is the dedicated music marketing agency under Madverse ADLS, built to put artists first. We bridge the gap between global talent and the Indian audience, while also taking Indian voices to the world. With strategies designed for today’s fast-evolving digital landscape, we ensure your music doesn’t just reach people, it resonates.
The Industry is Crowded, BUT Your Music Shouldn’t Be
Most music marketing follows a one-size-fits-all approach, leaving artists struggling to connect with the right audience. At IMPACT, we personalize every strategy, helping you grow your reach and full potential.
We work closely with artists to understand their vision, identify their unique strengths, and craft a tailored marketing plan that ensures their music and story stand out in an oversaturated industry.
Custom Marketing Strategies designed for every artist.
Direct Access to digital platforms, press, and influencers.
Proven Success across diverse campaigns and genres.
Secure high-impact collaborations to elevate your music.
Streaming Growth
Placement on editorial and algorithmic playlists across major streaming platforms.
Strategic partnerships to increase visibility and engagement.
Fan Engagement & Community Building
Curate and manage fan pages for direct artist-fan interactions.
Organize exclusive fan experiences like meet-and-greets and showcases.
Digital Media Growth
Paid ad management for precise audience targeting.
Strategic posts on influential music and lyrical platforms.
Music community promotions to cultivate a dedicated fanbase.
Social Media Growth
Content creation: reels, music videos, and social posts that drive engagement.
Influencer and viral trend campaigns to maximize reach.
Press Campaigns
Feature placements in major media and music platforms.
Exposure through podcasts, social media blogs, and influencer networks.
See It in Action
Khosla Raghu's ‘Wafaaein’
Khosla Raghu recently released their EP Aao Bhula Dein and Wafaaein that stole the spotlight. With a targeted digital campaign, we drove organic traction, leveraging Instagram edit pages and viral UGC.
Wafaaein became the top track from the EP, crossing 300K+ streams without a music video.
Thousands of viral reels boosted organic reach, making the song a fan favorite.
The campaign proved the power of digital-first strategies, growing their audience significantly.
Brodha V's ‘D.A.T.N’
Brodha V, one of India’s most renowned independent rappers, partnered with IMPACT to market his single D.A.T.N and engage a wider digital audience. A highly targeted campaign leveraged YouTube, Google Ads, and viral content, making the song a standout success.
D.A.T.N official music video crossed 1.6M+ views on YouTube.
UGC exploded, driving nearly 4.5M+ views and sustained daily traction.
YouTube ad strategies ensured continued growth and fan participation
KOAD's 'Deepika'
KOAD, a New York-based artist, set out to make his mark in India. Through a strategic campaign, we turned his track “Deepika,” into a cultural moment.
Bollywood icon Ranveer Singh recognized the track, boosting its cultural relevance.
Spotify streams skyrocketed 4x, jumping from 150K to 600K+ listeners.
Targeted marketing placed KOAD in local playlists and radio, cementing his presence in India.
Let Madverse Power Your Next Release
Take your music to the next level with a platform that gets results.
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