Streaming platforms like Spotify, Apple Music, and JioSaavn have become key revenue sources for artists in India and globally. However, to truly make the most of these platforms, it's crucial to understand streaming royalties—both Sound Recording and Composition royalties—and how you can maximise your earnings from them. This blog will guide you through the essential strategies to increase your income from streaming.
1. Register with a Performing Rights Organization (PRO)
To collect composition royalties in India, artists must register with the Indian Performing Rights Society (IPRS). This ensures you are paid every time your song is streamed or performed and allows you to collect royalties from streams across multiple countries specially for the artists who stream globally.
2. Focus on Playlist Placements
A powerful way to increase streams—and therefore royalties—is to secure spots on popular playlists. Submit your songs to Spotify Editorial to amplify your reach. More streams equal more royalties, with payouts from Spotify being around ₹300-₹400 ($4-$5) per 1,000 streams.
3. Leverage Social Media Monetization
Platforms like YouTube, Instagram, and Facebook are prime for monetization through user-generated content. By registering your music through YouTube Content ID, you can monetize any unauthorised use of your songs on YouTube, which can add a significant income stream. Make sure your music is available for usage across social media platforms.
4. Use Sync Licensing Opportunities
Getting your music featured in movies, TV shows, or advertisements can result in significant royalties. On platforms like Madverse Music, higher-tier plans such as the Star Plan offer artists access to sync licensing opportunities for films, OTT platforms, and video games, ensuring that your music is utilised across entertainment mediums.
5. Partner with a Good Music Distributor
For sound recording royalties, your distribution service ensures that your music reaches all major streaming platforms. Services like Madverse Music not only handle distribution but also manage your royalty payouts. The Star Plan on Madverse Music allows artists to keep 95% of their royalties and offers other perks like playlist pitching and catalogue migration, helping you boost your earnings.
6. Don’t Overlook Global Royalties
By ensuring global distribution, artists can tap into international streaming markets and collect a share of global royalties. Platforms like Spotify and Apple Music pay out royalties from every region where your music is streamed, making this a crucial step for any independent artist.
7. Track and Manage Your Royalties
Use royalty tracking platforms like Madverse to manage and maximise your earnings. These platforms help artists with managing royalties, ensuring you collect every bit you're entitled to.
For independent artists in India, understanding the complex ecosystem of streaming royalties can be daunting. However, by strategically positioning your music across platforms, registering with PROs, utilising sync licensing, and working with an efficient distributor like Madverse Music, you can significantly enhance your streaming income. Taking these steps ensures that you're making the most out of every stream, every time.
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