In the ever-evolving landscape of the music industry, independent artists are constantly seeking innovative ways to elevate their profiles and reach wider audiences. One powerful strategy to get discovered by newer audiences is playlist pitching to get your music featured on curated playlists across popular streaming platforms like Spotify, Apple Music, and more.
Goes without saying that at Madverse, a free music distribution platform, connecting artists to playlist curators is an important part of what we do. But here are 4 things that you need to keep in mind while pitching your songs!
You don’t need a massive marketing budget to create a buzz for yourself. For indie artists on a tight budget, prioritising social media presence is crucial.
A solid social media following will act as a signal for streaming services that your music is noteworthy. To enhance the chances of your track being featured on Spotify or Apple playlists:
Once your social media following is growing, make sure you are verified on major DSPs to attract direct fan engagement. Verified status allows you to craft personalized playlists on your profile and add a human touch to your platform presence.
Not only does this give you a direct way of communicating to your fans, but it also shows the streaming services that you are invested and that you want to connect with listeners.
Once you have a well curated playlist in place, post and tweet about it on social media to get engagement. This will help platforms like Spotify and Apple Music know that you have the potential to attract new subscribers to their services.
Another element that streaming services might look at while considering your tracks is if their links are on your website or social channels. Streaming services need to feel like they are a priority along with your social media profiles and download/buy links. Please be sure to include Spotify, Apple Music, and other streaming services links on your website and socials.
You can put all these links in one place using Fanlinks.
4. Play the algorithm game
Algorithmic playlists are auto generated playlists based on a listener's usage history. And there are ways for you to land on these playlists!
Spotify has great algorithmic playlists that have changed the music discovery game for emerging artists. First up is Discover Weekly, a weekly personalized playlist for every subscriber, curating music based on playlist collections and similar listening habits of users.
Release Radar and Your Daily Mix follow a similar pattern. Since their introduction, these playlists have significantly increased the exposure of new artists, attracting more listeners who discover and add their music to personal playlists.
To make the most of this, ask all of your fans to follow you on these platforms and make concentrated efforts to grow your follower numbers.
Having said that, a big part of playlist pitching is also about your music reaching the right people who can help put the spotlight on your music. And that can be a challenge for emerging artists. This is where we come in. Reach out to us on Instagram to know how Madverse can help you on your journey to successful playlist placements!
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